June 16, 2021

Why Market?

Posted in: Uncategorized

Marketing is equally, if not more, important, than your actual service offer.

True or False??

Here is my take: Marketing is AT LEAST as important as your actual service. We have all seen bad work, products, or services from a business that is BOOMING. Sure, they may not last once their reviews catch up to them, BUT it proves that they are doing one thing right: marketing.

If you, as a lash artist, do not make marketing a priority in your business, schedule it in to your planner, and execute regularly, you will continue to have issues getting clients.

Even if you are the best at what you do, and you have loyal clients, sometimes they stop coming for a number of reasons: life changes, income changes, moves, new babies, illness, so on and so forth.

For this reason, it is wise to always be marketing. There are so many ways to market regularly that are EASY and SIMPLE to build into your business and make getting new clients a breeze WITHOUT having to post every day on social media (or at all!) or pay for any kind of advertising.

I have a full MasterClass covering the basics that took me easily to being fully booked!

Check out my class The Fully Booked Bridge, here!

XO,

Erica